Your Business Accelerator in China


© Avantagents 2019. All Rights Reserved.
We speak your language to make you save time.

About Us

At A Glance

At Avantagents we listen, understand, engage and deliver. It is a commitment which ensures that we can offer solutions to our clients in the way that best serves their business needs. read more… …read less

We accompany our clients and provide strategic support for their development in and out of Greater China. As such, we engage in procurement, sales and investments activities.

Our main focus is value creation. We guarantee quality, consistency and return on investment.

Together with our clients, we identify project objectives, build an appropriate strategy with an achievable plan and we deliver results. Creating value for our clients is at the core of our mission. Whatever the need, we provide a full end-to-end support, from project definition to the delivery of measurable results.

We deliver services from our home base in Hong Kong. Everyone in our team is highly trained and has been actively involved in commercial negotiations with hands-on experiences in China.

Our agents are passionate about negotiation and committed to providing you with outstanding results.
We are expert in languages and possess an exceptional understanding of the culture of the country in which we operate.

We guarantee to offer the best possible commercial outcome to our clients.

The Leadership Team

Jean-Baptiste has more than 15 years of experience in business and dealing in negotiations in China. read more… …read less

Born in France in 1980, Jean-Baptiste majored in Languages and started traveling the world during his college years. His interest in China led him to study Mandarin in Beijing at the Beijing Language and Culture University, after which he completed his MBA from HKUST (Hong Kong).

After living a few years in Beijing, Zhejiang and Guangdong, Jean-Baptiste settled down in Hong Kong where he has been living for more than a decade now.

Passionate about negotiation, he attended several programs on Negotiation at Harvard. He possesses exceptional communication skills and a broad multi-cultural exposure.

During his extensive career, he has been interacting with people from different cultures and languages. JB is proud to be the founding Director of Avantagents Limited.

We help you find opportunities & avoid pitfalls in China.
We give you the upper hand in China


With a team of experts on hand, we can offer sustainable solutions and support clients in a wide range of business sectors. Our clients range from small and medium size enterprises to large corporate groups and cover a broad spectrum of industries:
Manufacturing – Retail – Brand owners – Finance & Investment funds – Information Technologies – Food & Agriculture – Mechanical, Metal & Chemical industries – Fashion/Textile/ Clothing/ Shoes – Telecom & Electronics – Life sciences & Pharmaceuticals – Oil, Gas & Energy – Luxury, Fashion & Exclusive retail – FMCG & Distribution – Marketing, Advertising, Media, Internet – Environmental Technologies – Transportation & Logistics – And more.
We create value by reducing cost, increasing sales and saving time.

What we do

We listen

We Propose A Plan of Action

We Deliver Results


. Signing a sales rep contract between a European Manufacturer and a Chinese distributor worth 1.2M Euros

. Monetizing and handling of a defective and non-compliant inventory (worth 1 M. Euros) for our client

. Negotiating the terms of a partnership agreement and establishment of a joint venture between a European partner and a Chinese partner

. Signing a sales rep contract between a Chinese Manufacturer and a German distributor worth 800,000 Euros

. Representing a buyer during a trade show to negotiate deals with vendors

. Negotiating the termination of a shareholder agreement between Western and Chinese partners

And many more situations where we made a huge difference!

How We Work

We focus on value creation. We use our knowledge, talent and expertise to give you the advantage when doing business in China. We make a real difference, delivering measurable results with a high return on investment. read more… …read less Avantagents senior negotiation consultants work with you hand-in-hand to address the issues your business is facing. Whatever your needs, we provide full end-to-end support, from scoping through to delivering results. By sharing insights, shaping strategies and raising skill-levels we instill best-practice business-wide and we make you more competitive.

Every client is unique and thus has different needs and goals: we provide sustainable solutions with quantifiable results, we manage negotiations in the unfamiliar and treacherous Chinese market.

We work with our clients as a team. So we listen, understand, commit and deliver. We are our client’s most trusted partner and we offer solutions to our clients in the way that serves their business needs.


We commit ourselves to the highest standards of confidentiality and integrity. read more… …read less For this purpose, we have set in place comprehensive policies and procedures to ensure that client confidentiality is protected at all times.

Our confidentiality policy covers the protection of confidential and sensitive information, the need to avoid conflicts of interest, the training of our team in respect to our policies of confidentiality and the respect of business ethics.

What We Offer

Avantagents, is providing services of unrivalled quality and always in the best interests of our clients. Our strength is to connect strategy, facts and figures. read more… …read less We provide our in-depth knowledge and expertise to our clients to help them face different situations.

Our passions and skills ensure that we are the best at what we do. Thanks to our fluency in languages (Mandarin Chinese, English, French, etc.), and our in-depth understanding of cultures, we are able to stay at the top of the game. We are negotiation experts.

We provide tailored solutions to support your business needs

A Network

Partners & Memberships

Avantagents believes in the power of industry cooperation. Together with our partners, all of which are experts in their own field, we are able to achieve synergies and provide a global and complete solution to our clients across borders. see partners…

Industry Experts

Avantagents has access to a network of industry experts. Together with our experts, we are able to deliver knowledge, devise winning strategies and provide higher value to clients.
We help you get the deal you need.


If you require further information on how we can help you and your teams, or simply need to ask us a question – just call, email or complete the form below, we will be in touch shortly.

Hong Kong

(+852) 9385 1809


(+86) 155 0757 7009


Contact Form


At Avantagents, we strive for excellence. Our ambition is to be our client’s most trusted partner. We strive to be the best negotiation partner, collaborator, advisor, mentor, expert, ally and confident who listen hears and understand our customer’s ambitions, fears, and issues impacting the business. Only then can we truly be part the solution.

We are passionate about our people reaching their full potential. Together we can!

Avantagents Values:
Negotiation & Language Expert
Open minded
One Team

If you share the same ambition vision and purpose we want to hear from you!